Ingenico Group (Euronext: FR0000125346-ING), the global leader in seamless payment, and Farmacias Guadalajara, the main pharmacy chain in Mexico, today announced the deployment of a comprehensive payment solution enabling Farmacias Guadalajara to enhance consumer experience in all its stores throughout the country.
The solution combines a multimedia POS solution, a software application and The Estate Manager, Ingenico’s state-of-the art terminal management system.
Ingenico iSC480 and its multimedia capabilities will allow Farmacias Guadalajara to reinvent consumer engagement during checkout. Its extra-large 7” touchscreen and the integration of its new software application, specifically designed to enhance the remote management of the chain, will enable the retailer to play targeted videos, advertisements and run other processes of interest, enriching the customers’ experience.
In addition, Ingenico’s Estate Manager will give Farmacias Guadalajara full knowledge and control of their estate remotely, while reducing their terminal estate management costs. The solution streamlines operations by enabling remote software deployment, allowing changes and updates with multimedia content.
We chose Ingenico Group for its ability to provide a state-of-the-art multimedia payment solution, which will allow enhanced consumer interaction. We were looking for innovative technology to run online surveys, promote instant sales and broadcast targeted advertisements at points of sale,” commented Farmacias Guadalajara’s Director, Mr Javier Arroyo. “In addition to a consumer-centric experience, the solution will allow us to better understand client behaviour while visiting our stores. Complete with efficient terminal estate management, the solution will help reduce our company’s estate management costs and save time by avoiding technical visits to stores to fix problems or update the checkout solution,” added Mr Javier Arroyo.
Mexico’s large retailers, such as Farmacias Guadalajara, have increasingly high expectations for payment solutions to handle the complexity of their business,” said Mr Fernando Alonso Morodo, Managing Director for Ingenico Group in Mexico. “The implementation of this innovative solution illustrates Ingenico’s ability to address retailers’ challenges, for instance the increased number of payment touch points, reducing payment-related costs and the complexity of payment operations,” he added.